This fun little project was to create a shareable photo opportunity at the annual Wedding and Bride Expo in Perth. Shimmerwalls Australia with the help of Vivid Media came up with the concept and design for the event and created a love heart shape wall with a large shimmerwall behind it.
The idea was for guest to get in behind the heart and capture a photo, then follow both Shimmerwalls Australia and Wedding and Bride on Instagram, tag us in on their photo for the chance to win a $500 Visa gift card. It was so enjoyable to see all the photos of couples, friends having fun and exhibitors, and at the end of the day the winner was chosen at random from hundred of photos.
These types of concepts help products and brands sell themselves and you don't have to be pushy, even just taking a photo with your branding is enough to get people to look you up. We had the most traffic on our website the day after the event with a nearly 200% increase.
So if looking for a idea for your next event, have a photo opportunity to engage them and make them go WOW
